Despite all those hours talking and texting, 75% of women say they can only handle the basic functions of a mobile phone.and
Seven in 10 women ask partners or even their children for advice on how to operate gadgets, including having others download music to an MP3 player for them.
Women, it appears, just want something functional whereas men want to know all the specs and want all the bells and whistles. Comet are responding to this problem by introducing Gadget Angels, all-female teams of experts to "break down female 'technofear'".
With a name like "Gadget Angels" I think they will appeal more to the male customers than the female ones. Will they have costumes? For example Wonder Woman with an iPod?