Ok now this is getting ridiculous. Previously I posted about the fact that House of Fraiser in Dundrum had put up its Christmas decorations. At the beginning of October! Now on October 16th I have just seen my first proper Christmas advert on TV. Its for an air freshener. On October 16th you can have the smell of Christmas in your house.
Of course all this early advertising works well on the most impressionable part of our society, kids. Today in Dundrum I walked past a mother and daughter shopping. The little kid looked up at her mum and said "Can I ask Santa for this in pink" The mother just nodded and mumbled a response with a resigned tone that said "Oh God, 10 weeks of Santa to go..."