I heard an advert on the radio just now. It was for jobs in Dunnes Stores over Christmas. Complete with Christmas music and the tag line. "Dunnes Stores, Making Christmas Magic". That's the thin end of the wedge for Christmas adverts and I have to suspect that it is also a clever way by marketing people in Dunnes to get people thinking about some early shopping. Shudder, here we go and it's only the start of October.