The beverage is made in a similar way to beer, but fine-tuned temperature control stops the formation of ethyl alcohol. So the new drink could go down well with people who want a long tall pick-me-up while driving.
Obviously it should not be too difficult to make the beer alcoholic, in which case it would not be recommended as a "pick-me-up while driving" more a "pick-me-up while stumbling". The trick for Nestle would be to achieve a perfect balance between alcohol and coffee so that one could get drunk and sober-up at the same time.
(Via New Scientist and several other blogs today)