How to get press coverage

What's the best way to insure a journalist will write a story that doesn't come to a favorable conclusion? Insult their intelligence.

While being quizzed about an insurance charge applied to Ryanair tickets the Ryanair spokesperson obviously got just a bit frustrated

However, he declined to say whether the airline made a profit from the surcharge and when pressed on the point, he advised the Guardian to "stick to reading and writing because the sums clearly aren't your strong point".

Oh well, I guess there is always the chance to appeal to a countries national pride in the run up to the World Cup. Oops, whats this? It looks like Ryanair decided to get all Irish on the English team.

Irish low-cost airline Ryanair could offer free tickets for each goal scored in the World Cup against England, the company's outspoken chief executive Michael O'Leary has told a German newspaper.

"That's something we can envision doing," O'Leary, an Irishman with a flair for publicity and known fondness for soccer and rugby, told weekly Welt am Sonntag.

"100,000 tickets for each goal against England or something like that."

You have to say one thing for Michael O'Leary, he sure knows how to get the press coverage, good, bad or indifferent, and it always seems to work for him. Now all I can say is Come on Paraguay!