Kodak new Logo

Photography is one of my hobbies, though I haven't spent much time at it over the last couple of months. Very often film is a personal choice, and that choice seems to come down to Kodak Vs Fuji. A lot of people like Fuji but I personally prefer Kodak, at least for general usage. Unfortunately Kodak haven't done well in the digital era. Shops like Dixons no longer sell film cameras and Kodak itself has stopped producing Black & White paper.

The Kodak logo is 70 years old and shows the word Kodak written within red and yellow boxes. For its age it still looks pretty good, few logos are as distinctive.
Now Kodak is changing its logo to make it look more modern. Personally I think the old logo looked alot better, but some marketing person took thinking outside of the box a little too literally. The new logo looks non-descript and bland.

The best argument I ever heard given by an old photography company for why people should buy their digital cameras was at a Fuji presentation. The presenter simply said, we made color film for years, we know what color photographs should look like. I think Kodak should have taken the same approach, emphaise their experience and not get into an fashion contest with the new boys on the block. If they could match companies like Hewlet Packard in the small point-and-click camera technology they could wipe the floor with them using the experience argument, then they could build up to take on the big boys like Canon and Nikon.

Update: This story on Engadget describes the Kodak booth at the CES (Consumer Electronics Show) last week. It would appear that Kodak may be stepping back from making cameras and focusing instead on printing the photos. Makes sense I suppose

[Via Gizmodo]