Some advertisers have decided to take advantage of the novelty of Google Maps and Google Earth by painting their logo on the roofs of their buildings. This was done previously by companies near airports though I doubt many people on airplanes rushed out to buy something after seeing a company logo on a roof.
At least one company I know of actually had a policy against painting their logo on their roof because of the risk of being targeted by bombers or something. This was a little paranoid, especially when you consider this was prior 9/11.
However the one company that should probably never paint their logo on their roof is Target, and they are the one being sited as an example. :-)
[vis Boing Boing]
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